Is Leasing Greener Than Selling?
نویسندگان
چکیده
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منابع مشابه
Selling and Leasing Strategies for Durable Goods with Complementary Products
It has been recognized that when a durable goods manufacturer sells her output, she has an incentive to produce at a rate that will drive down the market price of her product over time. Because anticipation of declining prices makes consumers less willing to invest in owning the durable good, selling can be self-defeating for the manufacturer. If instead, the manufacturer leases her product, sh...
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In marketing durable goods, manufacturers use varying degrees of leasing and selling to consumers, e.g., cars, photocopiers, personal computers, airplanes, etc. The question that this raises is whether the distinction between leases and sales is simply one of price, or whether the proportion of leases and sales effects a firm’s ability to compete in the market. In this paper we use two approach...
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© Due to the time constraint, the paper was completed in a rush and thus some of the economic interpretation may not be completely accurate. Abstract Leasing has traditionally been one of the tools that firm employs to increase market share. It is not intuitive that this strategy would actually be beneficial. It is certainly not true if we consider only perishable goods. However, there are good...
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عنوان ژورنال:
- Management Science
دوره 58 شماره
صفحات -
تاریخ انتشار 2012